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Google has recently added another feature to their optional labs, +1, for websites and advertisements in their search results. It works like the ‘Like’ button for Facebook by pulling in information that you and/or your friends might find useful based on other +1s. Google hopes the added feature will result in better search results for users. The +1 feature has been hinted at possibly showing up in “other Google products and sites across the web” so there is definitely a movement behind the +1 feature[1].

The +1 feature will have an immediate impact on advertisers on Google as the feature is not optional and all ads will receive the button but the +1 does not count as an ad click and there will be statistics gathered to view for advertisers to track how they are performing.

If you’d like to get started head on over to Google Experiments and check it out.